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Neutral Ground Martial Arts & Functional Fitness Gym

MMA and BJJ in the Modern Market

Brazilian and Gracie Jiu-Jitsu may have had an explosion of followers after the introduction of the Ultimate Fighting Championship to the United States but it hasn’t been until recently that we’ve seen the market grow.  This might be in part to the fact that the UFC fell out of the main market with sanctioning issues and had to evolve in order to become legally accepted as a sport making a recent comeback a few years ago.  With their return also came the MMA market.

Mixed Martial Arts has also evolved into an accepted workout for gym-junkies with hybrids of CrossFit and Kettle-Jitsu.  We even have it penetrating our military forces as the modern form of hand-to-hand combat training.  The Army has adopted a Combatives program and the Marine Corps has developed their own, calling it the Marine Corps Martial Arts Program (MCMAP).  With the evolution and acceptance of MMA and its growing popularity comes the demand for a supply of training gear and apparel, which has carried over with the same demand for Brazilian Jiu-Jitsu training gear and apparel.

We all know the brands who play in the Majors; Tatami, Scramble, MMA Warehouse – just to name a few.  However, what we may not be aware of are the ones who provide the gimmick that makes them unique in this environment.  MMAHQ and BJJHQ, Sixth Minute, BJJ Life are only a couple that have made themselves relevant lately with their ideas and concepts.

MMAHQ and BJJHQ are unique in what they offer – one great deal a day!  With the product explosion that’s happening (and the fact that you have to triple stich a pair of shorts that are going to constantly be pulled on by some ape in a raspberry t-shirt) product prices are never on the low end.  That’s where MMAHQ and BJJHQ come in.  Need a pair of shorts or a new rashguard or even a pretty sweet gi?  Odds are if you stalk their website for a few days you’re going to get exactly what you need (and want!!).  Join their Facebook page and receive updates on their sales in real time!

is a little bit different from MMAHQ and BJJHQ in that they offer incredible deals but not every day.  You sign up with them and you’ll get an email with their latest deal when it’s available, usually about every other week.  The real difference however, is the magnitude of the deal.  They partner with companies for two-day events where everything on their site is %50 off.  Right now they offer their sales with up-and-coming production companies but once the larger industry Mongols get on board their sales are going to be AMAZING!  Check Sixth Minute out on Facebook!

BJJLIFE’s gimmick is all its own!  They’re not reselling a different brand in their own way, but producing their own.  Not only that, they’re building themselves as a Legion – the BJJ Legion!  It’s a genius concept in that you complete missions in order to get sponsored.  The missions are pretty easy and straight forward, like changing your Facebook image or recruiting a friend.  As you complete the missions you gain rank, going all the way up to General.  By joining the Legion and completing missions you can get tournaments paid for, gym dues paid, a %15 discount in their store, free gear and whatever else they feel like throwing out there.  BJJLIFE’s gear is pretty sweet, too.  I wouldn’t say there’s really anything unique about the build or material but they produce some custom designed stuff that is pretty awesome; like tuxedo rashguards and BJJ belts for your jeans.  I haven’t met anyone with the balls big enough to wear a white belt around their Levi’s but I definitely like the idea of it!  And, of course, you can follow the Legion on Facebook.

So, what’s the deal?  Head over to BJJHQ, Sixth Minute, and BJJLIFE and find out for yourself!